Where SEO (Search Engine Optimization) is an organic and self-occurring online proliferation activities, contrary, Search Engine Marketing Company  is a paid activity with its focus being around branding and instant online sale and lead generation activity for special promotional occasions, events and product selling. In the range of Search Engine Marketing Services (SEM) , the prominent activities at which Colour square has a major role to play and execute is PPC (Pay Per Click) and Display Advertising. PPC offer automatic instant SERP ranking and lead generation in return to bidding fee paid to search engines and other (Pay-Per-Click) networks.